Self-paced
Free
Google Analytics 4 Crash Course
GA4 replaced a model everyone understood with one almost nobody was taught. This free course covers the event model, key events, and the four reports that actually matter. No prior analytics experience needed.
What you get
- • Lifetime access
- • Full library of recorded sessions, watch at your own pace
- • Downloadable class notes and resources
- • A verifiable certificate you can add to LinkedIn
Course content
2 sections · 6 lessons · 2h 24m of video
1. Module 1 — Getting set up
- Properties, data streams and tags · 1 video · 1 download Preview
- Events, parameters and conversions · 1 video · 1 download
- Filtering out your own traffic · 1 video · 1 download
2. Module 2 — Reading the reports
- Acquisition, engagement and retention · 1 video · 1 download
- Building an exploration from scratch · 1 video · 1 download
- Attribution without the arguments · 1 video · 1 download