Self-paced
Free
Digital Marketing Starter Kit
A free four-hour primer on how the whole digital marketing stack fits together: channels, funnels, budgets and measurement. Start here if you are new to the field and want to know which specialism suits you before paying for anything.
What you get
- • Lifetime access
- • Full library of recorded sessions, watch at your own pace
- • Downloadable class notes and resources
- • A verifiable certificate you can add to LinkedIn
Course content
3 sections · 9 lessons · 3h 43m of video
1. Module 1 — The marketing landscape
2. Module 2 — Content and social
- Content that earns attention · 1 video · 1 download
- A posting calendar you can keep up with · 1 video · 1 download
- Turning one piece into five · 1 video · 1 download
3. Module 3 — Paid ads and email
- Your first Google Ads campaign · 1 video · 1 download
- Meta Ads targeting basics · 1 video · 1 download
- Email sequences that convert · 1 video · 1 download